The Launch: August’s Hottest Fashion Drops

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August is a time for recharging, resting, and enjoying the last shred of summer while we’ve still got it. The confidence of Leo season has us excited for nights out on the town—and a bevy of fashion launches that will tide you over the languorous, every-day-feels-like-Sunday month. We’re starting out sustainable and futuristic with Tom Ford’s new timepiece made from ocean plastic and Tiffany’s first-ever NFT launch, but keep your eye on this space as we cover the news you need throughout the month.

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1 Tom Ford Launches N.004 Timepiece

2 Tiffany & Co. Goes Virtual With ‘NFTiff’

Who: Tiffany & Co.

What: First NFT, NFTiff

Where: Available online at nft.tiffany.com on Aug. 5

Why: When you’re the world’s biggest jeweler, you can’t ignore the hype of online marketplaces like the NFT blockchain. So, after Tiffany’s Alexandre Arnault shared a picture of his custom Tiffany CryptoPunk necklace, inspired by his own NFT, the jewelry juggernaut teamed up with blockchain technology company Chain to create a NFT of the design. Each NFTiff, as they are cheekily called, will draw from the over 10,000 CryptoPunk NFTs to create a pendant with gemstones and diamonds that is every bit unique. A select run of 250 pendants will be physically produced, if you’re an IRL kind of shopper.

Kevin LeBlanc
Kevin LeBlanc is the Fashion Associate at ELLE Magazine.

Claire Stern
Deputy Editor Claire Stern is the Deputy Editor of ELLE.com.

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The Launch: August’s Hottest Fashion Drops
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