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Global smartphone shipments plunged 20% in Q3 2026 as RAM crisis squeezes budget smartphone segment
The smartphone industry had recorded a sharp decline in Q3 2026, with shipments falling 20% year-on-year as rising memory and storage costs put increasing pressure on device makers.According to preliminary estimates from Omdia, the decline in Q3 2026 was significantly worse than the 6% year-on-year drop recorded in the previous quarter. It is also said to be the lowest Q3 quarter since 2013. Interestingly, the RAM crisis has affected smartphone brands differently. Samsung an…
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BYD confirms Inokom as local CKD assembly partner in Malaysia
Sime Motors’ Inokom Corporation has been officially named as the local assembly (CKD) partner for BYD in Malaysia. The formal collaboration was sealed following the signing of a Memorandum of Understanding (MoU) at BYD’s global headquarters in Shenzhen, China.Today’s announcement by BYD Malaysia confirms months of industry speculation after the Chinese battery and New Energy Vehicle (NEV) giant halted its initial plan to build a dedicated manufacturing plant in Tanjung Malim…
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Here Are the 3 Commercial Solutions Samsung Just Showcased for Businesses in Southeast Asia
Samsung hosted regional media from across Southeast Asia at The Brief event in Hanoi, Vietnam, unveiling an expanded enterprise portfolio at its newly opened Business Experience Studio.While best known for its consumer white goods, the company placed a heavy emphasis on commercial-grade hardware and software designed for environments like hospitality, corporate offices, and data centres.“Samsung’s ambition has always been to deliver new innovations and we have demonstrated h…
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Samsung’s New Fridge Doesn’t Just Chill Your Food; It Learns What You Eat
At its regional showcase in Hanoi, Vietnam, Samsung’s consumer appliance narrative made one thing clear: the modern home is not being overhauled with radical hardware reinventions, but rather through iterative software upgrades and cloud-backed data.Headlining the consumer side of The Brief 2026, the company’s Bespoke AI Refrigerator Family Hub was once again presented as the nerve centre of the home, this time leaning on cloud-backed vision models.The headline update focuse…
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Ray-Ban Meta Gen 3 and Oakley Meta AI glasses Malaysia: Available 20 October, priced from RM2,069
The latest Meta AI-powered smart glasses from Ray-Ban and Oakley are officially coming to Malaysia. EssilorLuxottica has announced that the new Ray-Ban Meta (Gen 3), Ray-Ban Meta Optics (Gen 2), Oakley Meta HSTN and Oakley Meta Vanguard will be available locally starting 20 October 2026.The new AI glasses let users capture photos and videos hands-free, listen to music, make calls and interact with Meta AI without taking out their smartphones.Ray-Ban Meta and Oakley Meta Mala…
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DC Handal expands EV Charging Points at JPO, now with up to 600kW per nozzle
DC Handal has expanded its EV charging infrastructure at Johor Premium Outlets with an additional four DC Charge points that support up to 600kW. If you drive an EV that can support over 400kW of DC fast charging, this could be the ideal location to hit your max DC charging rate. The new EV charge points can be found at Zone F and DC Handal now has a total of 20x DC charge points along with two AC charge points within the JPO carpark area. For this location at Zone F JPO, DC…
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MCMC testing new disaster warning system on 19 Nov: Here’s why your phone might sound an alarm
If your mobile phone suddenly sounds a piercing siren and displays an evacuation order on 19 November, do not rush to pack your bags.According to NST, the Malaysian Communications and Multimedia Commission (MCMC) is conducting a pilot test of the country’s upcoming Cell Broadcast System (CBS), a long-overdue upgrade designed to modernise public disaster warnings.Pilot testing across high-risk flood zonesThe pilot exercise is expected to focus on high-risk, flood-prone region…
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